eSeller contact: the Data Marketing solution

Does your company know how to keep its customers? How to sell a second vehicle to an existing customer? How to bring customers of used cars to the workshop? How to develop cross-selling between brands?

As all leaders know, answering these questions requires an integrated view of a customer data, regardless of the car dealers he frequents and the brands he favors. eSeller contact is a Data Marketing Solution which enables you to understand and utilize the customer database in order to define and implement a corporate strategy. Connected to the major retail applications within the distribution group (DMS, Planet VO, MecaPlanning, websites, Facebook, etc.) this solution makes it possible to have a multi-brand client database (called UCR – Unique Customer Repository) that is secure and hosted in the Cloud.

Useful to all, this customer repository can be consulted by all users, utilized by the marketing teams, and analyzed and used by management for decision-making.

Why choose eSeller contact?

DATA COLLECTION IN A MULTI-CHANNEL SYSTEM

The points of contact between the car dealer and customers are numerous.  eSeller contact gathers information wherever it is stored: DMS, CRM, used-car tools, call center, marketing tools, websites, Facebook, financiers, accounting, … to have the broadest and most comprehensive profile of your customers.

QUALITY OF DATA

eSeller contact manages automatically the quality of your data: restructuring, standardization, postal validation, address geocoding, … Each update of our tools impacts the client database. Business policies determine whether new information should be included or not.

SAFE WEB HOSTING

Your customer repository is valuable. With eSeller contact, your database is hosted in a highly secure data center with no risk of data loss.

SCORING

Marketers must have targets to begin their campaigns. With the automatic calculation of scores, they can assess a customer’s desire for a service, and make him an appropriate offer. His score will be re-evaluated automatically based on his answer. Marketing actions can then be triggered when reaching a threshold score.

SHARING OF INFORMATION

Anyone within the company may access the client’s information to evaluate its potential and prepare an offer. eSeller contact provides access to information on smartphones, in a simple, user-friendly, readable and efficient interface.

DECISION MAKING

This is the role of the customer repository:  to make informed decisions based on facts, not feelings. Thanks to eSeller contact, executives have key analyses of their clients’ profiles, the growth potential, and can assess the results of the actions implemented over time.
REQUEST A PERSONALIZED APPOINTMENT

YOU HAVE A QUESTION?  PLEASE CONTACT US